Corporate Blogging Weblog

Ich habe gerade in der New York Times einen interessanten Artikel von Hillary Chura über dem Umgang mit schlechten online-Kritiken gefunden. Lesenswert und hier zu finden:

"Dealing With the Damage From Online Critics"

“Anybody can write anything in the world, whether it’s true or not. It could be affecting my business right now,” Ms. Lambert said. She said she ultimately realized the postings came from a member who didn’t want to pay a $100 cancellation fee to get out of her contract. Ms. Lambert’s lawyer wrote the woman, asking that the false comments stop. They did, and Ms. Lambert said she learned that companies should periodically check what is being said about them online.

“Your reaction often, if you’re a small business, is to get angry and to fire off a letter,” said Barry Werbin, an intellectual property lawyer at Herrick, Feinstein in New York. “Some big companies do it. More often than not, the person who posts the gripe site can’t wait to get that letter and post it.”

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