Corporate Blogging Weblog

Kurz verlinkt: John Cass schreibt über das Verhältnis von PR zu Corporate Blogs. Kernaussage:

Returning to the original question of how public relations relates to corporate blogging, I would say that if you are blogger you have to develop a public relations strategy for your products and services. You have to understand how your product related to your customer’s current concerns and issues. As a corporate blogger to find out about those concerns and issues, you have to identify the blogs in your community, subscribe to those blogs, and monitor them. Over time you will gain an understanding of the most important themes in a community. Weiterlesen…

• Link zu John Cass’ Blog - PR Communications
• Link zum Buch “Strategies and Tools for Corporate Blogging”

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Filed under: Corporate Blogging, Links