Corporate Blogging Weblog

Brian Solis, Principal bei FutureWorks, hat ein Manifest über die Zukunft der Kommunikation, insbesondere den Einsatz von Social-Media im Marketing geschrieben.

Social media has created a new layer of influencers. It is the understanding of the role people play in the process of not only reading and disseminating information, but also how they in turn, share and also create content for others to participate. This, and only this, allows us to truly grasp the future of communications.

Zu Corporate-Blogs führt er genauer aus:

Blogs - I’m pretty sure that by this point, we’re all pretty familiar with blogs. What we should all know however, is that they are not effective when used as a corporate platform for marketing messages. And also, they’re not a channel for featuring ghostwritten posts for company executives. The best corporate blogs are genuine and designed to help people. Make sure to pay attention to the comments as well. Some of the best conversations take place in the comments section as people react to what you wrote as well as the feedback from their peers.

Trackbacks can not go unmentioned here. As you blog, make sure to send trackbacks to any outside blog post that may have inspired your post. This builds tunnels between the blogs allowing new readers to discover your content. Weiterlesen…

Er stellt dabei die Grundwerte von Corporate Blogs dar, wie sie jeder kennen sollte. Aufmerksam sein, zuhören, ehrlich sein, vernetzen, eine interessante Geschichte zu erzählen haben und insbesondere auch offen für den Dialog sein.

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Filed under: Corporate Blogging